Paris Fashion Week, which is held at various venues throughout the city will be commencing from 28th September this year’s fall.
This biannual event is a mesmerising display of haute couture clothing produced by leading fashion houses, one of the most awaited events round the year.
A model presents a creation of Christian Dior’s Fall/Winter 2019/20 Haute Couture collections in Paris, France
The declaration by the Fédération de la Haute Couture et de la Mode makes Paris the first of Europe’s fashion centers to confirm its Spring-Summer shows.
As several European countries are relaxing their lockdowns and easing the restrictions, brands spokesmen and designers have one big question circling their heads- whether and how possibly could the event take place?
Generally, the annual Fashion calendar is quite preoccupied for the major brands and their designers starting from runway events, separate for both men and women, at Autumn-Winter and Spring-Summer fashion weeks in New York, London, Milan, Berlin and Paris, and often stage additional one-off “cruise” and pre-Autumn shows.
Although, needless to say, the Covid-19 pandemic tossed various events off from the hectic schedule of the producers and casted light on various concerns about the environmental and economic sustainability of such shows.
Which is why, leading brands and associations are rethinking about what strategy would be most apt to work with. Christian Dior SE and Gucci share common sentiments with regard to the shows saying that they would abandon the traditional fashion calendar as the industry rethinks how it operates in the light of Covid-19.
Nevertheless, some of them have come up with the most obvious yet compelling ideas.
Burberry, a British luxury fashion house, will be hosting its London Spring collection as an outdoor show which can be accessed digitally!
Event organisers are also sewing plans. A spokesman for London Fashion Week told CNN that the event would be going ahead in September and that it was expected to be a “hybrid” of digital and physical, depending on whether designers prefer to host runway shows or presentations.
Both organisers and brands are facing impending deadlines as holding a physical event a few months from now would require them to give people some clarity in respect to the dates and timing in order to spare enough time for them to plan and prepare.
It is a troublesome period for the industry as planning is still accompanied with uncertainty. As those plans might not be executed, due to a possibility of a second wave followed by other restrictions.
Whatsoever, even if the fashion week does take place, it’s going to be very different as a lot of the smaller brands will not likely to be a part of it.